EITHER/OR AT REFORM

Either/Or collection is on view at the Reform showroom. The austere yet playful lights perfectly compliment Reform's line of custom-made carpentry kitchens in a single-story open space building from the 1940s with 18-foot vaulted ceilings, white painted wooden post and fully exposed beam structure.

Reform
22 Waverly Ave,
Brooklyn, NY 11205

INTERVIEW / PAUL CHAN: UNCOMMON BEAUTY IN COMMON THINGS.

EC: Your lighting series, Either/Or, encourages an emotional interaction between individuals and their lighting source. What do you hope that users will take away from this interaction?

PC: I hope this light will inspire a sense of play, give people back the curiosity they had as children, the instinct to touch, to give everyday objects a new perspective. As technology advances, design objects look more and more generic. the inviting form of the Either/Or light entices people to knock it around a little bit, have fun with it, kind of like flipping through the pages of a good book or the touch of a cool glass on a hot day.

Excerpt from ADO Journal

ICFF 2018 Minute

A short clip on the Either/Or collection at Collective Concepts @ ICFF.

Watch video here

EITHER/OR BY THE COAST WINS
2018 NYCXDESIGN MADE IN THE BOROUGHS AWARD

EITHER/OR DEBUTS AT COLLECTIVE CONCEPT @ ICFF

The Coast launched Either/Or, its first lighting collection as part of Collective Concept at ICFF. Austere yet playful, the lights are composed of three lamps for nightstands, tables, and floors.

To compliment the lights, he constructed the booth from stained French oak flooring from The Hudson
Company and painted the interior a dark fresco from Pure & Original. To create an immersive backdrop, he
added 20 silver translucent curtains, decreasing in length and width as they cascade diagonally across to
form an arch.

Collective Concepts @ ICFF